The Immortal Awards Announces 10 North American Finalists

Nov. 10, 2022

The Immortal Awards concluded this year’s North American jury days with the third regional session of the year on Friday 4th November. 10 projects were awarded North American Finalist status and have qualified for the final, global round of judging. 

This year’s North American session, hosted at The Mill in New York and supported by jury partners Whitehouse Post, saw the jury whittle down the 20 strong shortlist to just 10 projects. 

Jurors from across the region were looking at the 11 Finalists from the Canadian jury day, alongside the nine projects that made it through from the USA. 

It was the first time ever that the North American jury sat in-person, following two years of online judging. The jurors were tasked with deciding which projects, if any, were to qualify for the final, global round of judging as North American Finalists.

Following a day of fun debate and forensic discussion, 10 projects were deemed strong enough to qualify for the next round, representing North American advertising on the global stage.

The Immortal Awards 2022 North American Finalists are:

• Apple - Escape From the Office (submitted by SMUGGLER and WORK LA)
• Apple iPhone 13 Pro - Hollywood in Your Pocket: Detectives (submitted by O Positive)
• Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada - The Micropedia of Microaggressions (submitted by Zulu Alpha Kilo)
• Call of Duty - Warzone in Paradise (submitted by 72andSunny LA)
• Coors Light - Chillboards (submitted by DDB Chicago, adam&eveDDB and Carbon)
• Kraft Heinz - A.I. Ketchup (submitted by Rethink)
• Penguin Random House - The Unburnable Book (submitted by Rethink)
• Royal Ontario Museum - Immortal (submitted by Broken Heart Love Affair and Moonlighting Film Production Services)
• Sandy Hook Promise - Teenage Dream (submitted by BBDO New York and SMUGGLER)
• WhatsApp - One (submitted by Company 3)

The 10 projects join the seven European Finalists and six MEA Finalists - alongside the Finalists from the forthcoming LATAM and APAC sessions - at the global round of judging on Thursday 1st December, where jurors will decide which projects will receive either Commendation status or an Immortal Award.

Those on this year’s North American jury were: Chuck McBride (founder and chief creative officer, Cutwater), David Rolfe (global head of production, WPP & Hogarth), Jaz Rongokea (head of production, The Mill New York), Lora Schulson (North American head of production, 72andSunny), Matthew Wood (partner and editor, Whitehouse Post), Meg Farquhar (EVP executive creative director, DDB Chicago) and Zak Mroueh (founder and chief creative officer, Zulu Alpha Kilo).

The rest of the work that made it to the Immortal Awards 2022 North American Shortlist included:

Brand - Project (Entrant Company)

• Black & Abroad - The Black Elevation Map (submitted by Performance Art Canada)
• Canadian Women's Foundation - Signal Responders (submitted by Juniper Park\TBWA)
• Lotto Max - Dream Drop (submitted by FCB Toronto)
• Milk-Bone - Chewpons (submitted by Leo Burnett Toronto)
• Miller Light - Beer Drops (submitted by DDB Chicago)
• Mondou - New Year's Gathering (submitted by LG2)
• PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite - Loopholes (submitted by 72andSunny NY)
• Pizza Pizza - Fixed-Rate Pizza (submitted by Zulu Alpha Kilo)
• SickKids Foundation - SickKids VS Be A Light (submitted by Cossette and Outsider Editorial)
• Skittles - Apologize the Rainbow (submitted by DDB Chicago)