The Light and BIEN Form Creative & Strategic Alliance

Jan. 08, 2025

Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project. 

The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.

Morrison noted:

“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity. Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”

 

Roberts added:

“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference. She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”

 

The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for entertainment networks and leading brands - among them Apple, Google, Gucci, Live Nation, and Netflix. Becky Morrison is dedicated to catalyzing systemic industry change and has spent years studying the history of Hollywood, using her research to inform a new paradigm for conscious production. 

BIEN was founded in the belief that inclusivity helps everyone. In 2017, Bien pioneered a unique methodology called Inclusive Motion Design (InMoDe™) that helps brands connect with global audiences through accurate representation on-screen and behind the scenes. As a minority-owned motion design and animation studio, BIEN works with award-winning creatives who embody a diverse range of experiences. The studio has created content for a wide variety of clients including Instagram, Paralympics, The Getty Museum, and AT&T.