The Maison Cartier and Publicis Luxe Invite us on a Dreamlike Adventure to Celebrate the end of the Year

Dec. 13, 2023

Reconnecting with the magical tales of winter, Cartier lights up the end of the year. An invitation to cross the starry night aboard a fabulous ship, on an imaginary voyage. It carries with it the world of Cartier and sows in its wake the precious aura of the House's creations. Beckoning us to follow, as it masterfully weaves the precious links that bond people and places, spreading a festive spirit around the world.

Whether it's at the top of a mountain, above the clouds, the Place Vendome in Paris, flying over a frozen lake, gliding down a snowy slope surrounded by fireflies, crossing an ocean of clouds, or getting lost in the heart of a fairy light illuminated forest of Christmas trees, this magical journey transports us to moments of enchantment and pure magic.

Fully crafted by the Publicis Luxe team, this international campaign features all the iconic jewels of the Maison Cartier: from the legendary Tank watch to the Love ring, spread around 16 animated capsules and a series of dreamlike images.

The magical campaign will be available in stores, on Cartier digital areas and as print, digital / 3D and window displays.