The Many Named Media AOR for Panda Express

Mar. 20, 2025

The Many, an award-winning independent agency specializing in holistic strategies, creative campaigns and content, and connective media planning, has been named media agency of record for Panda Express.

The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase. Their demonstrated expertise on campaigns such as “However You Panda” and breakthrough mobile-game design Lunar New Year “Good Fortune Scratcher” has earned them a continued leadership role in media planning and strategy, leveraging the integrated “connections” approach that brings together creative vision and media execution.

The agency previously served as creative AOR for Panda Express until the brand selected independent agency Opinionated earlier this year. During The Many’s tenure as AOR, Panda Express moved from #17 to #12 in Technomic’s Top 50 Restaurant ranking.