The One Club's 2025 Global Creative Rankings Crown FCB for Third Straight Year

Jan. 05, 2026

As it marked its final year as an agency brand, FCB once again took top positions in The One Club for Creativity’s year-end Global Creative Rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row.

The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creative excellence across advertising, design, and craft.

Rankings are determined through a transparent, weighted points system spanning global shows (The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition), regional programs (ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards), national competitions hosted by ADCE member clubs, and local shows by The One Club’s US chapters. Additional information is available here (select “View More Details”).

Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list). In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.

Global Agency Rankings

FCB New York
Klick Health Toronto
Serviceplan Germany Munich
Area 23 New York
TBWA\Media Arts Lab Los Angeles
Ogilvy Singapore
Playmakers Tbilisi
McCann London
DAVID Madrid (tie)
Energy BBDO Chicago (tie)

Global Independent Agency Rankings

Klick Health Toronto
Serviceplan Germany Munich
Playmakers Tbilisi
Uzina Lisbon
Rethink Toronto
Demner, Merlicek & Bergmann/DMB Vienna
Wieden+Kennedy Portland
Jung von Matt DONAU Vienna
Special US Los Angeles
Apoyo Comunicación Peru Lima (tie)
LLYC Lima (tie)

Top ranked firms and individuals in the following categories are below (click links for each category to view the full list).

Design Firm of the Year: The New York Times Magazine New York
Brand-Side Agency of the Year: Squarespace New York
Brand of the Year: Spotify
Brand Parent Company of the Year: AB InBev
Non-Profit Client of the Year: Change the Ref
Production Company of the Year: We Make Them Wonder Munich
Music & Sound Company of the Year: DaHouse Audio Los Angeles
Agency Network of the Year: FCB
Independent Agency Network of the Year: Serviceplan Group
Agency Holding Company of the Year: IPG
Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
CMO of the Year: Dr Jan Flemming, PENNY

Country Rankings:

United States
Canada
Germany
Portugal
United Kingdom

Global Region Rankings:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Regional agency results are as follows (click the region to view the full list).

APAC Agency of the Year: Ogilvy Singapore
Europe Agency of the Year: Serviceplan Germany Munich
Latin America Agency of the Year: DM9 São Paulo
Middle East & Africa Agency of the Year: Impact BBDO Dubai
North America Agency of the Year: FCB New York

Global College Creative Rankings

Berghs School of Communication Stockholm
ArtCenter College of Design Pasadena
Filmakademie Baden-Württemberg Ludwigsburg
Brigham Young University Provo
School of Visual Arts New York

Kevin Swanepoel, CEO, The One Club for Creativity said:

"Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas. They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage."