The One Club Announces Finalists from 49 Countries for The One Show 2025

Apr. 17, 2025

The One Club for Creativity today announced the entries from 49 countries and regions that are finalists for The One Show 2025.

FCB New York has the most finalists in the world with 85, including 53 for Spotify “Spreadbeats”, and 31 for “Lap of Legends” on behalf of AB InBev, Michelob ULTRA.  “Spreadbeats” is also the entry with the most finalists spots.

Klick Health Toronto has 49 One Show 2025 finalists, including 24 for KVI Brave Fund “Voice 2 Diabetes”, and 17 for Cafe Joyeux “47”.  Also with 49 is Serviceplan Germany Munich, including 16 for Penny “Price Packs” and 11 for “855-HOW-TO-QUIT-(OPIOIDS)” on behalf of Anzen Health.

Area 23 New York has 47 One Show 2025 finalists, including 19 for Siemens Healthineers "Magnetic Stories” and 13 for Aster “Impossible Journey”.

Apple Cupertino has 40 finalists, including 12 for “Introducing “Immersive Video on Apple Vision Pro”, and 10 for “Submerged”.

DM9 Saõ Paulo received 37 finalist selections for seven different entries, including 17 for client Consul Appliances: 11 for “Consul Clean Sponsorship”, and six for “Pizzaria Di Yesterday”.

Other top One Show 2025 finalists are Rethink Canada with 32, Energy BBDO Chicago with 28, FCB Chicago and VML New York with 25 each, and Publicis Conseil Paris and TBWA\Media Arts Lab Los Angeles with 24 each.

This year’s esteemed One Show global jury selected a total of 1,659 finalists from 49 countries. The complete searchable list of finalists for The One Show 2025 is available here.

All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2025 on May 15, and celebrated at The One Show 2025 awards ceremony on May 16 at Cipriani Wall Street in New York, where special awards such as Best of Show, Best of Disciplines, Agency of the Year, and more will be revealed.

Now in its 15th year, Creative Week (May 12-16, 2025) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues. 

In addition to The One Show 2025 awards ceremony, Creative Week 2025 includes the Young Ones Student Awards ceremony on May 12, Type Directors Club TDC71 Best of Discipline winners and exhibition on May 13, ADC 104th Annual Awards ceremony on May 14, exclusive Executive AI Creative Summit on May 15-16, and the first-ever Creative Week AI Creative Challenge on May 15.

Please visit Creative Week 2025 for more information and tickets