The One Club Announces New Mobile-First Video Advertising Category For The One Show 2018

Jan. 24, 2018

The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, today announces launch of The One Show Mobile-First Video Advertising category, sponsored by Facebook.

The new category has been established for video that is specifically created for use on mobile devices.  Entries can be submitted here, extended deadline for entry is February 16, 2018.

All entries in The One Show Mobile-First Video Advertising category will be judged on a mobile phone in the native feed and stories environments, utilizing mock-up tools like Facebook’s Creative Hub.  

Submissions for the new category must be mobile-first vertical video, no longer than 15 seconds, which is comprehensible with and without sound and created to promote a brand product or service.  One file is required for submission (no case study or results required); 9:16, 2:3 or 4:5; file format: mp4; SRT file optional.  English subtitles should be provided for non-English language entries.

Kevin Swanepoel, CEO, The One Club for Creativity, said:

“As mobile becomes the dominant platform for how users interact with brands, the time is right to recognize creative excellence in video content that is designed first and foremost with mobile in mind. Facebook and Instagram are the pioneering platforms for mobile video, and we’re very excited to launch this new category with Facebook.”

 

Entries in the new Mobile-First Video Advertising category will be judged in March 2018, with finalists announced in April in lead up the The One Show awards ceremonies on May 9 and 11, 2018 during Creative Week in New York.