The Spirit of Dublin is Reborn for Young Rapper in New Teeling Whiskey Commercial

The Spirit of Dublin is Reborn for Young Rapper in New Teeling Whiskey Commercial

Mar. 13, 2019

Today, Banjoman Films releases ‘Dublin Reborn’ for Irish whiskey brand Teeling. The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music.

Dermot Malone, Founder and Director at Banjoman Films wrote and directed the film, which draws on the rich history of Dublin’s buskers to parallel the story of Teeling’s brand. Teeling tasked Banjoman Films with creating a piece of content that communicates the message of looking back at the old to inspire the new.

Dermot says:

“I felt a traditional busking singer songwriter is a good representation of traditional Irish whiskey. The performance from this character is assured, comfortable and confident - as is the traditional Irish whiskey scene. Teeling, a new Dublin-based whiskey, is represented by a pioneering young artist who, while doing the same thing, is putting his own spin on it. I wanted to craft a story about a new art form that represents a new whiskey. Only when the lead character meets and learns from the old busker, can he look forward and achieve his own goals. The older musician character represents the old Irish tradition of Whiskey, whereas the hero is also a musician, but in a new, fresh way.”


The cinematic spot, graded by George K at MPC London with cinematography by Burschi Wojnar, uses stark colour and light contrasts to reflect the evolving narrative. The setting for the film also seeks to reflect the narrative of the brand, paralleling traditional landmarks and contemporary parts of the Irish capital.

Malone comments:

“I love crafting cinematic visuals in general and always try to make the work compelling to the eye, even when the sound is turned off. Teeling wanted the ad to be extremely Dublin-centric but in a way that paints Dublin as new, cool and edgy, rather than cliched and steeped in ‘Paddywhackery’ - as can sometimes happen. We wanted to show a side of Dublin that isn’t often captured in commercials, shooting much of the story in Dublin 8, where the Teeling Distillery is based. The demographics are far reaching, from the young cool musician, to the older Whiskey drinker. There’s a place for everyone at the table.”

Related News

Mar. 04, 2019

Father and Daughter's Relationship Explored Through Touching Split Perspective in Homestore + More Campaign

Banjoman Films creates and produces intriguing two part TVC for leading Irish homewares retailer

Feb. 27, 2019

Dairygold and ROTHCO Continue Make a Minute for The Good Stuff Campaign with "One Magical Minute"

"One Magical Minute" runs on TV, social, and digital channels from Monday 18th February.

Feb. 26, 2019

Timber & Call Of Duty Franchise Join Forces For "Operation Grand Heist" Campaign

With Call of Duty®: Black Ops 4, The Replacer has a lot on his plate

Latest News

May. 23, 2019

Times "Out & Proud" Campaign Becomes the Voice of the LGBTQ Community

Latest campaign for The Times of India by FCB India

May. 22, 2019

Air Studios Opens In Dallas

Freshly Launched 18,000 Square Foot Production Studio Elevates Productions With Multiple Stages, Production Offices & A Premiere Prep Kitchen