#The200challenge, The Global Challenge Targeted At Brands That Raises Awareness Around Keeping A Safe Distance From The Coronavirus

#The200challenge, The Global Challenge Targeted At Brands That Raises Awareness Around Keeping A Safe Distance From The Coronavirus

Mar. 20, 2020

200cm. is the safe personal space that public health authorities recommend people keep in order to avoid the spread of Coronavirus disease (COVID-19). A simple, yet crucial, action.

To remind the public of the importance of this measure and to ensure that as many people as possible comply in busy venues such as public transport, supermarkets and workplaces that continue to see a lot of activity, the advertising agency Shackleton launches a global challenge, #The200Challenge.

This initiative encourages businesses, organizations and institutions around the world to temporarily modify their logo as a show of solidarity with this 200 cm personal exclusion zone. How? By increasing their brand’s letter spacing (tracking) to 200. This way, every time someone sees the brand they will be reminded that for the time being it is vital that we give each other a bit more space, and leave no room for the coronavirus.

Related News

Dec. 19, 2019

Shackleton advocates sustainability at Christmas

Directed by the filmmaker Fernando Colomo, the spot links to a website to "Rescue Christmas From Ourselves”

Apr. 11, 2019

Uber, in collaboration with Shackleton presents "Romeo and Julio"

Filmed under the direction of the renowned filmmaker Fernando Colomo and the creative direction of Juan Nonzioli

Latest News

Apr. 03, 2020

Farrow & Ball and BMB Help You Redecorate Your Home Office Without Getting Your Hands Dirty

Users can be strategic about choosing a look to suit the mood

Apr. 03, 2020

Global Creatives Come Together to Review Ideas for UN Covid-19 Brief with #GlobalCreativeReview

A group of creatives around the world, from agencies including FCB, Happiness and RGA,  have built a platform #GlobalCreativeReview