tms Appoints Ben Reilly as Business Development Director

Oct. 19, 2026

tms has appointed Ben Reilly to the newly created role of Business Development Director in the UK, reinforcing its ambition to expand its client portfolio across new sectors, categories and markets.

He joins the global marketing, technology and sourcing company on 19 October from Pico Europe, where he has been working as Business Development and Marketing Director.  

In his new role, he will report to Laura Williams, Business Director - Client Engagement Portfolio International, and be responsible for building, growing, and shaping tms’ new UK business development function.

Working closely with the lead generation and marketing team, Reilly will develop and execute a go-to-market strategy and lead a robust UK pipeline spanning new client acquisition and expansion with existing clients, establishing tms as a trusted partner across key industries and client segments.

Reilly has a proven track record in driving significant revenue across creative, digital, brand experience, and strategic agencies, in addition to designing high-performing GTM strategies and leading high-value pitch teams to success.

He brings over 20 years experience to tms. Prior to joining Pico Europe, Reilly spent nearly two years as Business Development Director at Imagination and he has also held senior roles at Naked, IMG, Condé Nast, Forever Beta and Don’t Panic.

Laura Williams, Business Director - Client Engagement Portfolio International, at tms said:

"We’re pleased to welcome Ben to tms to take up this newly created role as we continue to grow and develop our new business development function. Expanding our client portfolio is a key strategic priority, and Ben has an impressive track record when it comes to driving results, connecting with existing and potential clients, and leading teams to pitch wins. We look forward to seeing what he will do at tms."

 

Ben Reilly added:

"I'm delighted to be joining tms at such an exciting time. The business has a strong reputation, distinctive capabilities and an ambitious vision for growth.I look forward to getting stuck in."