To Own the Limited Q8, Audi Vietnam Demands Customers Show They Are Truly Audi

Dec. 12, 2024

In Vietnam, the journey to car ownership is more than just a purchase—it's a deliberate, sometimes challenging path that demands research and repeated test drives. For many, selecting a car is a deeply personal decision that requires time to weigh options, explore every feature, and ultimately connect with a vehicle on a meaningful level. 

To make things easier, Audi Vietnam lets potential buyers figure out if they are Truly Audi in an innovative campaign for its flagship Q8 2024. Using EEG (electroencephalogram) technology, participants’ brain activity is tracked while experiencing the Q8. 

With a specialized headset, drivers engage with various aspects of the Q8, including its steering wheel, interior, and even a test drive. At the same time, EEG technology registers real-time brain activity, analyzing emotional responses such as excitement, attention, and interest. This unique "test" reveals whether a driver genuinely resonates with the Q8 ensuring that only those who are truly impacted prove worthy of ownership.

Ferry Enders, Managing Director of Audi Vietnam, explained:

“We want our customers to feel that Audi DNA and know instantly when the Q8 is their perfect match. Through this innovative EEG journey, Audi takes the guesswork out of choosing the perfect car and places emotion at the center of the decision-making journey. Step into the Q8 and let your emotions be the guide Audi Vietnam invites you to join this experience to discover a deeper connection with every turn and reveal if you are truly Audi."