Todos Somos La Tri: Pilsener And Its Support To Ecuador For The Copa America

Jun. 13, 2019

Days before his debut at the 2019 Copa América in Brazil, and in a positive atmosphere thanks to several sporting achievements in recent weeks, Ecuador closed its preparation games with a tight 3-2 loss to Mexico, where the team led by Hernán Darío 'Bolillo' Gómez wore a shirt delivered by Pilsener, a brewing company that sponsors the Ecuadorian National Team.

The Ecuadorian National Team came out on the court for their last friendly match before the Cup with a particularity on their jerseys, replacing the initials of their names and putting their surnames from singular to plural proudly bearing not only the names of their families but also the names of all Ecuadorians.

These shirts were presented by Cervecería Nacional and its brand Pilsener in the framework of its campaign "Todos Somos La Tri", who also made the video of the call in a novel way, invoking them by their plural surnames to convey that all the Ortiz, the Valencia, the Intriago ... are called to jump on the court with the 23 selected.

Rolando Torres, Pilsener brand lead, says:

"Our purpose with this campaign has been to convey a message of unity, which is not only 11 players on the court or 23 summoned in the Copa América but we are the 17 million Ecuadorians; and that, thanks to the gesture of the National Team when deciding to wear these shirts, La Tri will not play alone we are all on the court with them,”

 

The action had great media coverage both national and international achieving hits in the main sports media such as ESPN, Fox, Televisa, Univisión, Caracol, Milenio, As, Medio Tiempo, among others; in addition to getting countless mentions in social networks through the hasthag created by the brand #TodosSomosLaTri, which was also a trending topic on Twitter.