Top Brand-Side Leaders Announced for 2026 One Show Creative Marketer Jury

Feb. 03, 2026

The One Club for Creativity has announced the group of top brand-side professionals who will serve on the jury for The One Show 2026 Creative Marketer special award.

Formerly known as the CMO Pencil, The One Show Creative Marketer special award honors the senior brand leader — such as a CMO or other top marketing executive — behind award-winning work that elevated creativity as a core priority for the brand.  The award recognizes the confidence and bravery of an individual who champions bold ideas from concept through execution to measurable success.

This year’s One Show Creative Marketer jury includes:

• Chris Bellinger, CCO, PepsiCo Foods US, Plano
• Soyoung Kang, President, eos Products, New York
• Seth Matlins, Founder, The Wisdomous Company, Los Angeles
• Arianna Orpello Lewko, CMO, Geico, Washington
• Thomas Ranese, CMO, Intuit; San Francisco
• Geoff Seeley, CMO, PayPal, San Francisco
• Jess Vultaggio, VP Creative, Capabilities & Innovation, Kraft Heinz, Chicago
• Iwo Zakowski, Head of Live Games Marketing, Supercell, Helsinki

Last year, The One Show opened up the award to the entire industry as an enterable category.  Eligibility was previously restricted to a limited number of the highest-scoring entries culled from the year’s Best of Discipline and multiple Gold Pencil winners.  The change gives agencies the opportunity to enter work that spotlights the critical role played by their client partner.

Entries to The One Show 2026 can be submitted now, with fees increasing after each deadline period.  The extended deadline is February 6, 2026, and final deadline February 20, 2026.

The complete One Show 2026 jury, made up of more than 280 creative leaders from 46 countries, can be viewed here.