Trainline Jokes about Savings in First Ad for Spanish Market

Jul. 12, 2023

Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. This is the first advertisement that the company has developed specifically for the Spanish market.

The spot tells the story of Michael, who decides to make his own mosquito repellent in an attempt to save money during his vacation. This annual summer fight against mosquitoes, which the Spanish market audience will surely be able to relate to, comically illustrates that there is a better way to save money this summer: booking train tickets with Trainline.

The campaign will be broadcasted online television, connected television and paid social (Instagram, Facebook and TikTok) until August 13, including, for which different versions of the story have been produced, with 20-second, 15 seconds, 10 and 6 seconds cut-downs.

Jo McClintock, VP Brand at Trainline, commented:

"We are excited about the launch of our first video advertising campaign in Spain, one of the most important markets for us and one that we are firmly committed to. We are the preferred platform for more and more travelers by train and with this campaign we want to highlight how we help them not only to save but also to make the best decisions on their trips".

 

Harry Marino, creative at DUDE added:

"We had a lot of fun writing and shooting this film. When the brand message is so simple, we did not want to complicate it too much. We all know someone like Michael, who gets you into sticky situations when it comes to saving money. We wanted to bring this idea to life in an exaggerated and fun way, using mosquitoes as antagonists to create a fun and up-close story. We're very happy with the result."