True Independent Holdings Launches Coegi Canada as Part of North American Expansion

Sep. 23, 2024

Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry as President of Coegi Canada, effective immediately.

The launch of Coegi Canada reinforces the company's commitment to serving its growing Canadian client base and further establishing its presence in the North American market. 

Jack Miller, CEO of True Independent Holdings said:

"We're thrilled to officially launch Coegi Canada and to welcome Rodney Perry to lead our Canadian operations.This expansion is a natural progression for us, given our longstanding relationships with Canadian clients and our recent integration with Meet The People. Rodney's extensive experience and deep understanding of the Canadian market make him the ideal leader to drive our growth in this key region."

 

Rodney Perry brings over two decades of digital and interactive experience to his new role as President of Coegi Canada. Prior to joining Coegi, Perry served as Chief Digital Officer at Chameleon Digital Media and has held leadership positions at prominent organizations including GroupM's mPlatform, Xaxis, and MEC Interaction.

Rodney Perry, President of Coegi Canada said:

"I'm excited to join Coegi at this pivotal moment in the company's growth. Coegi has built an impressive reputation for leveraging technology and talent to deliver exceptional results for clients. I look forward to building on this foundation and expanding our capabilities to meet the unique needs of the Canadian market."

 

Coegi has been featured in Adweek's Fastest Growing Agencies Reports and has a proven track record of success with Canadian clients, including collaborations with Moderna Canada and True Media Canada on key brands such as Re/Max, StorageMart, and Insurance Bureau of Canada.

The launch of Coegi Canada will enable the agency to better serve its existing Canadian clients while also pursuing new opportunities in the market. Coegi Canada will offer the full suite of Coegi's services, including digital advertising strategy, programmatic advertising, CTV, influencer marketing, search marketing and advanced analytics.

This strategic move comes on the heels of TIH’s joining the Meet The People (MTP) group of agencies earlier this year. In addition to Coegi Canada, MTP also operates two other thriving Canadian companies, Match Retail and TIH subsidiary True Media Canada.

Perry added:

"The Canadian market presents exciting opportunities for growth. With Coegi's innovative approach to digital marketing and our deep understanding of the local landscape, we're well-positioned to help Canadian brands achieve their marketing objectives and drive measurable business results."