TRUFF is Heating Up Your Morning Eggs With Starbucks

May. 01, 2025

Premium hot sauce brand TRUFF partnered with Starbucks to offer TRUFF Hot Sauce packets in two flavors – Original and Jalapeño Lime—as part of Starbucks Spring menu launch on March 7. Customers could get a free packet of TRUFF Hot Sauce with a qualifying purchase of any breakfast sandwich, breakfast wrap, egg bites, bakes, lunch sandwiches or pockets at participating US locations through April 1.

TRUFF’s ultimate goal is to be nothing less than “The Official Hot Sauce of Eggs.” To make that happen, brandfluence agency Raindrop was engaged to develop and execute a memorable campaign to get the word out. Raindrop, in turn, launched the “Humpty Dumpty’s Announcement” campaign that ran on social, programmatic display, and CTV across the U.S. 

Raindrop crafted several elements for the campaign including one 0:30 focused on driving awareness around the Starbucks partnership and another 0:30 that is more “evergreen.” 

TRUFF Hot Sauce, with its perfect blend of heat and flavor, is one of the fastest-growing brands in the hot sauce space.