TUX Creative Collaborates with Ralph Lauren and Lando Norris for Polo Red Relaunch

Oct. 28, 2024

TUX Creative has collaborated with the iconic brand Ralph Lauren Fragrances for the highly anticipated re-launch of Polo Red, featuring Formula 1 driver Lando Norris as the newest face of the iconic Polo family.

Collaborating with local agencies, TUX turned a challenging 1.5 day international shoot into 70 high-quality assets including video, imagery, and motion graphics ready for online, social media, in-store displays, and retail campaigns.

The in-house team at TUX seamlessly integrated CGI elements with live-action footage, diversifying and extending the life of each asset. The result? More content to fuel a long-lasting campaign, with assets that engage audiences across multiple platforms, while minimizing campaign fatigue. This project was a masterclass in optimizing a production schedule and was planned in less than a month!