TUX Creative House Transforms Eucerin into a Contemporary Skin Care Brand

Jun. 20, 2024

For more than a century, dermatological skincare brand, Eucerin, has led the industry in science-based, rigorously studied formulations, and innovative ingredients. But in a world where brand credibility and desirability are paramount, and with the launch of its new face care product line as a catalyst, Eucerin sought to re-energize its brand.

The company turned to TUX Creative House, a full-service marketing agency, to redefine its master-brand narrative across body, sun, and face care products, in this hugely competitive and saturated landscape. In response, TUX devised a ground-breaking visual communication approach for Eucerin designed to differentiate brand from its competitors and invigorate brand perception among younger consumers.

Departing from industry norms, which often sideline science as a supporting actor, TUX elevated Eucerin’s pioneering science and dermatological credibility to star status. Through the concept of "Sensorial Science," we made Eucerin’s cutting-edge research a tangible benefit and presented it in a visually arresting way that consumers can easily grasp. 3D representations, ingredient showcases, and immersive videos were crafted to bring Eucerin’s product ecosystem to life, turning complex scientific notions into easy-to-digest concepts, all the while staying true to the brand’s long-standing dermatological

Alice Ware, Creative Director, TUX said:

“Competitors typically express scientific rigour using complicated jargon and over-the-top visuals that are somehow divorced from consumer interaction. We chose to make Eucerin’s science something that audiences haven’t really seen before. It’s sensorial and tangible. Something you could touch.”

 

Eucerin’s implementation of TUX’s master-brand approach yielded tangible results. The brand expanded its presence and will reach millions of consumers across both digital and traditional platforms throughout 2024 By making science accessible and engaging, Eucerin has differentiated itself from competitors, forged an emotional bond with its audience, invigorated brand perception among a younger demographic, and set a new standard for skincare communication.

About TUX Creative Agency: TUX is a creative house of diverse thinkers and fierce makers. Proudly B Corp and LGBTQ+ certified, TUX develops captivating brand platforms and dynamic campaigns for consumer brands across the globe. With locations in L.A. and Montreal, TUX seamlessly brings together creativity, design, production, digital, and media in a down-to-earth and friendly agency set-up. TUX Creative understands that extraordinary work springs from revitalized minds, which is why we are proud to be one of the largest creative agencies championing a 4-day work week.

For more information about TUX Creative Agency, please visit www.tux.co/en.