UNESCO and DDB Paris present: "Keep Truth Alive"

Nov. 04, 2019

Over the last 12 years, 1,000 journalists have been killed worldwide.Though we tend to believe war zones are where they lose their lives, that is far from the complete picture. Many are assassinated in their homes or on the corner of a street, even your street. In ordinary, everyday settings. They are killed in cold blood. With intent. With impunity. To silence truth when it bothers some.

It is from this unique angle that UNESCO, with support from its agency DDB Paris, has decided to speak out on 2 November—International Day to End Impunity for Crimes against Journalists—with a worldwide campaign that seeks to keep truth alive.

The Keep Truth Alive campaign will unveil four visuals showing us that day-to-day life can be especially menacing for a journalist. And an interactive Google Maps page will reveal the hundreds upon hundreds of assassinations that have claimed journalists’ lives around the world over the last 25 years. Each website visitor will be invited to support the project and spread the word.

Campaign launched on November 2, in the press, through displays, and on social networks.