Unseen Victims: ACNE & Terre des Hommes Aid Femicide Orphans

Jun. 03, 2024

Femicide is a terrible crime that in Italy has reached frightening numbers, with an average of 1 woman killed every 3 days. But there is one thing that makes it even more worse: the orphans of femicide, often fogotten victims. Suddenly, they face the loss of their mother because of their father who ends up in prison. Despite this dramatic situation, no immediate intervention plans to help them are foreseen by the government.

The campaign, in collaboration with Terre des Hommes, claims the importance of not leaving the orphans of femicide alone and supports the project Respiro, created to help them and their families.

Creativity depicts the apparent playtime moment of a child drawing with chalk, in contrast with what at the end of the video is revealed to be the crime scene of a femicide. The campaign includes a video, a print declination and a social amplification.