Untamed Unveils 2025 Hunting Industry Insights Report

Aug. 21, 2025

Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.

The findings? Hunters are no longer one-dimensional. They’re tech-aware but tradition-rooted. They want performance but not at the cost of principle. And they’ll pay more for gear that honors heritage.

Scott Brandon, CEO at Untamed said:

“This is a community that thinks deeply about its gear, its ethics, and its legacy. Winning brands will bridge tradition and tech, not force hunters to choose.”

 

Highlights Include:

• 88% would pay more for brands that honor tradition
• 47% trust everyday influencers more than industry pros
• 49.7% intentionally go without tech to preserve the experience
• YouTube dominates decision-making

The study, based on insights from 300 avid hunters across the U.S., provides actionable marketing takeaways for brands that want to go beyond trends and build real, lasting loyalty.