Velosophy gear up together with Nespresso to produce thousand bikes made of coffee pods

Velosophy gear up together with Nespresso to produce thousand bikes made of coffee pods

Aug. 13, 2019

What goes around, comes around, that is why at Vélosophy we produce our bikes using recycled aluminium. What too often is looked at as waste, we give new life as a bike. It’s a beautiful way to sustain our earth’s resources and just one of the ways we put life in motion. Introducing the RE:CYCLE edition of the Vélosophy bicycle – is that’s a perfect marriage of sustainability and design. An instant design icon of circular economy. Recycling upcycled.

The bike, RE:CYCLE, is a joint venture between Vélosophy and Nespresso, and will be available only a limited quantity at the cost of approximately $1,450 at the Vélosophy website.

The RE:CYCLE has all the finishing touches you would expect from a Vélosophy – and then some surprise additions. The striking purple frame is inspired by Arpeggio (our favourite Nespresso coffee flavour) while the bell is modelled from the iconic shape of the capsule. The steam-bent oak carrier basket includes two cup holders, so you can take your coffee to-go. This is the ultimate ride for any coffee enthusiast.

The RE:CYCLE bike makes a classic bicycle shape contemporary, whilst answering today’s challenges. It’s sourced responsibly and sustainably-made. The RE:CYCLE bike is a striking example of the circular economy at work.

Jimmy Östholm, CEO and Founder of Vélosophy:

“We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminum.

I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.”

 

The core of our philosophy, is a commitment to make a lasting, positive impact to the world. This means working with recycled aluminium to design and produce high-quality bicycles that balance sustainability and design. After all, one of the most sustainable choices a consumer can make is to invest in products that will serve their needs long into the future. As all Vélosophy bikes the RE:CYCLE bike comes with our One for One promise - donating a bike to a school girl in a developing country for every Vélosophy bike sold.

Endlessly Recyclable. Infinitely Beautiful.

Related News

Jun. 09, 2020

The World's Most Socially Distanced Restaurant-In The Middle of Nowhere

The raft, the edge and the grove. These are some of the tables that can be booked at Nowhere...

May. 19, 2020

Goteborg Energi and Stendahls Present "Let's Keep It. Together" OOH Campaign

Göteborg Energi is a municipal energy company owned by the citizens of Gothenburg

May. 18, 2020

NazariyaQFRG enables LGBTQIA community to "Wear their Pride" on Zoom

Zoom Filters that Help you fight Homophobia...

Latest News

Sep. 21, 2020

Gerety Awards 2020 shortlist announced: Doping Creative Agency from Armenia makes the CUT

Well known campaigns feature on the 2020 shortlist.

Aug. 13, 2020

Smart Energy GB Tell the Nation About the Digital Revolution Happening Under their Stairs in new Campaign

The hero film breaks on television and online starting August 13