Vileda Redesigns its Communication Platform with Herezie

Jun. 10, 2026

Who hasn't dreamed of a perfect world without cleaning?

This idea is the foundation of the new communication platform developed by the agency Herezie.

“The Perfect World” shows a home where cleaning takes care of itself... before returning us to real life, made significantly easier by Vileda’s innovative solutions.

Conceived as a long-term communication saga, "The Perfect World" comes to life across Vileda’s major product categories, beginning with Floor Cleaning, the brand’s flagship segment, and extending to Cloths & Dishwashing. Combining Alexandre Nart’s distinctive animation style with live action, the campaigns create a playful and modern vision of effortless cleaning.

Structured in two episodes, the campaign is being rolled out progressively across multiple media platforms in Europe and the Middle East. The first chapter, dedicated to Pro Clean and Dishwashing, has been on air since last year in a wide range of countries across the region. The second episode, focused on Floor Cleaning, is set to launch from June 2026.