Vodafone Launches its New Christmas Campaign Which Celebrates the Power of Connection to Bring Joy
Nov. 03, 2023
Vodafone has today launched its new Christmas advertising campaign, focused on the importance of connecting to the people and things that matter most this Christmas. The uplifting story highlights how Vodafone's reliable award-winning network has the power to help people and families stay connected, which is an even bigger priority throughout the festive period.
At a time when many customers are facing difficult circumstances and the prospect of trimming back on Christmas spending, almost half of people (46%) want to see Christmas campaigns that reminds them of better times. Vodafone's new warm and uplifting Christmas ad brings to life the importance of spending time with loved ones and epitomises Brits' general feelings to the festive period this year.
Directed by the award-winning Vince Squibb and created by Vodafone and Ogilvy UK, the 30" ad centres around the mischievous star of the show Lily, who is trying to set a cunning trap to capture Santa on her wireless camera with the help of her toy Elf and Vodafone's reliable award-winning network. With the trap set, Lily keeps checking her parents' phone to see what is happening on her camera but there is no sign of Santa. When she wakes up on Christmas Day to find the carrot and milk she left out is almost all gone, she runs upstairs to check the video footage with her parents, only to discover Santa has been and she has successfully captured a video of him cheekily waving to the camera.
Maria Koutsoudakis, Head of Brand, Vodafone UK, said:
"In today’s cultural climate we have listened to the customer and understood their desire to have something optimistic and light hearted during this festive season. As a brand we know the important role our connectivity plays in family life, and wanted to celebrate this through the eyes of a tech savvy little girl who gives a whole new twist to the elf on the shelf. Our little elf gives us a creative vehicle to symbolise connectivity, and allows us to stretch the idea and the positive feel-good factor, across all our touch points."
Justin Cox, MD at Team Vodafone, Ogilvy UK said:
"At this magical time of year creating special moments for friends and families is the most important role a brand can play. Vodafone and Ogilvy UK are very proud of this latest #FeeltheConnection campaign. Wherever you are, whoever you are with, feeling connected at Christmas is the ultimate gift."
This new TVC campaign is available to watch now across TV, VOD, cinema, and Vodafone UK’s YouTube channel. It will run until 24 December 2023, following its debut on 3 November 2023 with a 30-second ad running on a number of spots, including ITV’s I’m A Celebrity... Get Me Out Of Here! and Big Brother, as well as Channel 4's Married at First Sight UK, The Last Leg and Taskmaster. It was created and developed by Ogilvy UK and features the track "I Found You (feat Hayla)" by Sub Focus.
Related News
Don't See Anything in your Fridge? Hellmann's Prompts People to Look Again at their Leftovers
A new global campaign by Ogilvy UK and Hellmann’s encourages people to use up their food in the fridge
Folk Wunderman Thompson and Vodafone Launch Rugby World Cup Campaign with Director Tom Hooper
Folk WT and Vodafone discover what makes this Irish rugby squad strong
FCB NY, Ogilvy UK and Rethink Top Global Shortlist The One Show 2023
The One Club for Creativity announced the entries from 69 countries and regions on the 2023
Latest News
Nov. 12, 2024
The Many and Wounded Warrior Project Go Big with "Warriors On Board" Initiative for Veterans Day
This Veterans Day, The Many is working with Wounded Warrior Project (WWP) on a campaign designed to inspire young adult audiences into action and compassion
Nov. 12, 2024
Majority Promotes Founding Partner Asmirh Davis to President
The Atlanta advertising vet continues to lead the agency’s industry-disrupting culture in a new role