VOO Telecom launches modern art that turn out to be real screenshots of crappy video calls

VOO Telecom launches modern art that turn out to be real screenshots of crappy video calls

Nov. 04, 2019

We’ve all been there: Videocalls gone terribly wrong because of a slow internet connection. Although, when you come to look at it, there might be some aesthetic value to these videocalls, it’s mostly an awful and inefficient experience. To promote its fastest internet, Belgium’s biggest Telco challenger VOO created posters that look like modern art, at first sight. But… turn out to be real screenshots of failed videocalls because of a slow internet. All this to highlight the fact that VOO Telecom offers internet that is up to 4 times faster than competition.

These VOO ‘Video Call Art’ posters are featured as ‘modern art’ posters at the KIKK Festival this week. KIKK is one of Belgium’s most important modern & digital art festivals. So, visitors of the festival will be slightly misled when thinking that what they see, is modern art, to find out after reading a subtle line of copy that these actually are enlarged real screenshots of video calls with a lagging internet.

The artwork will also appear in print papers and will be turned into social ads targeting KIKK visitors.

Related News

Jun. 15, 2020

#FirstHugs Captures the First Hugs Between loved Ones After 12 Weeks of Lockdown

The series is launched with a selection of 6, but will be followed up by more pictures and a film later in...

Jun. 09, 2020

Belgians Urged to Buy One Drink for the Price of Two During "Helpy Hour"

Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to help café and bar owners recover post-lockdown

Apr. 28, 2020

Happiness and IRFC Create Snap Camera Face Filter to Show You How Much You Really Touch Your Face

This fun face filter shows you how much you really touch your face to help IRFC change behavior to stop the spread of Covid-19.

Latest News

Jul. 06, 2020

BMW, Jung von Matt and White Horse Music are Taking the Podcast Charts by Storm

The story stems from the pen of the creatives at Jung von Matt/NEXT ALSTER

Jul. 06, 2020

Global Creative Leaders Discuss Business Challenges At "Advertising Around the World" Panel

Four One Club Board members including chair Susan Credle of FCB Global to speak on July 14 panel