Warc 2024: BETC Paris, Most Creative Ad Agency in the World

Mar. 12, 2024

The prestigious WARC has just revealed its annual Creative 100 ranking, that lists the most creative ad agencies in the world. First in the ranking this year, BETC Paris confirms once again its world class agency status.

Burger King remains the number one brand for Creativity, while BETC Paris is the most creative individual agency, as Ogilvy leads the networks and WPP leads the holding groups in this year’s WARC Creative 100.

Compiled by WARC Creative, the annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards tracked are determined by a yearly global panel survey and in consultation with the WARC Rankings Advisory Board.

  Mercedes Erra (President & Founder – BETC Group), Bertille Toledano (President – BETC France), Rémi Babinet (President, Founder & CCO – BETC Group) and Stéphane Xiberras (President & CCO – BETC France) said:

"Being #1 is a huge honour for us. It rewards the effectiveness of our creative approach, which is what we have always worked for. We are particularly delighted with this news which falls the year the agency turns 30."

 

Learn more here.