White Claw and Brittany Broski Launch Bold Initiative to Help You Connect with Friends This Holiday Season

Dec. 04, 2024

The holiday season is a whirlwind of deadlines, family obligations, shopping, and impossible to-do lists. What most people (58%) really want is to spend more time with friends during the holidays, according to a new White Claw® survey of U.S. adults, but nearly half (48%) feel too bogged down by packed schedules to make it happen.

So, this year, White Claw® and cultural and social media icon Brittany Broski are taking extreme measures helping five lucky fans refresh social connections by any means necessary.

Home for a CLAW™ gives you the chance to win an ultra-fast travel experience via helicopter, jet, boat, and more, so you can make time to get together and enjoy White Claw with the friends that matter most. To kick off the campaign, White Claw is partnering with notoriously busy social star Brittany Broski, who knows the value of making time for friends amid a hectic schedule. Together, Brittany and White Claw created a video showing just how far they’re willing to go to connect you with friends this season. Check it out on Brittany’s Instagram, as well as White Claw Instagram and YouTube.

How to enter: Visit www.whiteclaw.com/holiday and share why you want to connect with friends this holiday season for a chance to win a premium, ultra-fast travel experience worth up to $10,000. Now, there’s nothing standing between you and getting together with friends for a White Claw. See official rules at www.whiteclaw.com/holiday. NO PURCHASE NECESSARY. U.S. 21+ only. Contest ends 12/17/2024.

Kevin Brady, Vice President of Marketing, White Claw said:

“White Claw is all about connecting you with friends so during the busiest season of the year, we’re making it happen by any means necessary. Whether it involves an unforgettable helicopter ride through the skies or whisking across the water by boat, we’re here to help you make time to connect with friends and Grab Life By The Claw™ with the help of Brittany Broski, of course.”

 

Brittany Broski said:

“Some of my best memories are filled with laughter, friends and sipping on refreshing White Claw. That's why I'm obsessed with the Home for a Claw initiative. We've all been there – trying to juggle five holiday parties, countless deadlines, and somehow squeeze in quality time with friends. White Claw believes there's always time for friends, even if we have to get you together via helicopter.”

 

Home for a CLAW Survey Findings

To gain insight into what's keeping us from connecting with friends around the holidays, White Claw surveyed U.S. adults 21+ to get to the core of the issue, and uncovered some surprising results:

• Gen Z and Millennials are the Busiest During the Holidays
• A vast majority (81%) of U.S. adults feel busy during the holiday season.
• Gen Z (89%) and Millennials (89%) are significantly more likely than Gen X (81%) and Boomers (71%) to report feeling busy during the holidays.
• We Crave More Holiday Time Together with Friends
• Roughly half of U.S. adults (48%) say they don’t have enough time during the holidays to catch up with friends they don’t see as often.
• 58% of U.S. adults say that they would like more time during the holidays to spend with friends, either in general or catching up.
• Holiday Obligations Leave Little Time for Friends, Especially for Gen Z
• Nearly half (45%) of U.S. adults feel that holiday obligations take at least a fair amount of time away from the things they would rather be doing.
• Gen Z (67%) is significantly more likely than Millennials (60%), Gen X (42%), and Boomers (26%) to feel like holiday obligations take at least a fair amount of time

White Claw Home for a CLAW™

Home for a CLAW™ is an extension of the White Claw Grab Life By The Claw™ initiative announced earlier this year. The platform and campaign encourage White Claw fans to embrace spontaneity and inspire experiences together, urging everyone to seize opportunities for real meaningful social connections. The U.S. campaign is live now across multiple channels.

To learn more, follow @WhiteClaw on Instagram, or visit whiteclaw.com.