Wondros Director Sean Thonson Explores The Heart of Maine In New Poland Spring Campaign
Apr. 10, 2019
With a unique eye for visual storytelling, Wondros Director Sean Thonson celebrates the renowned purity of Maine’s waters in a new campaign for Poland Spring. The spot highlights the rich topography within the region and the streams that contribute to the 100% natural spring water delivered in each bottle.
Throughout the spot, Thonson explores the 10,000 year-old glacial aquifers that filter the water in a stunning exposition of waterbeds, rivers and springs that define the heart of Maine. The campaign gives voice to the springs in affirming the legitimacy behind Poland Spring’s100% natural spring water.
Related News
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars
Audi Reunites With Abandon Editorial for Latest Campaign Featuring Morgan Freeman
Edited by Edward Khoma and Michael Papavero via Ogilvy, the spot follows a young woman's journey on the road, led by a voiceover from Morgan Freeman
Ad of the Day | Dove Champions Body Confidence and Girls' Joy in Sports in Big Game Ad
For the third year, Dove returns to football’s biggest night to champion girls playing the sports they love with confidence and joy
Latest News
Aug. 25, 2026
Chili's is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really
The grill & bar is celebrating the ritual of the 19th hole with the Chili's Golf Club, complete with a clubhouse experience and a limited-edition apparel collection with Rhoback
Aug. 25, 2026
System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses
New tool, rooted in human emotion, offers predictive metrics at speed and scale