Work Sucks. How do we Unsuck it?

Oct. 17, 2022

Temporary employment agencies in Belgium have a salubrious reputation, with a checkered history of questionable practices, so it's safe to say there is room for improvement.

Leading temp agency, Accent aims to pave the way in cleaning up the temp employment industry with "Unsuck Work", a multi-channel campaign aiming to convince a demoralised and understandably wary temp workforce that they are different. Not only will they get their workforce a good job, they will actually like it, and each person will be treated with courtesy and respect, no matter what their race, age or personal circumstances.  A bold statement but also a public promise to do better and inspire the whole industry to follow.

Created by independent creative agency Mutant, "Unsuck Work" consists of online film, outdoor, print and radio activations running now until 4th of November.

Katrien van Esser, Chief Marketing Officer at Accent said:

"We believe that work can be great. But we’re not blind to all the things that go wrong, and we’ve been working on that for a while now. We want everyone to get a fair chance and it's this mentality that we're trying to install in our partners. No glass ceiling or fake promises. Unsuck work is more than our communication, it’s our mission."

 

Odin Saille, Founder and Executive Creative Director, Mutant added:

"We wanted to execute the campaign in a no-nonsense and authentic way, both in copy and photography. Talking to an understandably cautious audience, it was important to stay away from slick puns, or constructed visuals that are so typical for the industry. That is why we opted for strikingly straightforward communication in all channels, matching the straightforwardness of 'Unsuck Work'.”

 

Stage one was launched in September.  Media was by Zigt Media.