World Scleroderma Foundation And Hello Turn Gloves Into Tools For Raising Awareness Of Scleroderma

Jun. 26, 2026

Creative agency Hello Milan presents “Hand Couture – Put Yourself in Someone’s Gloves”, a campaign designed to shed light on the daily challenges faced by people living with scleroderma, a rare and little-known autoimmune disease.

One of the most common symptoms of the disease is Raynaud’s phenomenon, which makes the hands extremely sensitive, fragile and vulnerable to cold temperatures. For people living with scleroderma, gloves are not simply an accessory but an essential form of daily protection, a necessary act of self-care in everyday life.

The project introduces a collection of gloves inspired by the real stories of patients, transforming an everyday object and fashion item into a tool for awareness and support for research. Through a QR code attached to the label of each pair of gloves, wearers can discover the story of the person who inspired the design and learn more about the disease on worldsclerofound.org.

Launched alongside the arrival of summer — the season when gloves are traditionally put away — the initiative aims to remind people that, for those living with scleroderma, winter never truly ends, as their hands remain extremely sensitive and vulnerable even in mild weather conditions.

The project therefore pursues a dual objective: raising awareness of the disease and collecting funds for research, both of which are essential to improving patients’ quality of life.

Sara De Mattia, Group Managing Director Italy and Iberia at Hello said:

"With Hand Couture, we wanted to bring visibility to a rare and little-known disease by placing at the centre the people affected by it and their everyday needs. Each pair of gloves becomes a tangible symbol of protection and, at the same time, a tool to raise public awareness and support research, so that no patient feels invisible."

 

Marco Matucci Cerenic, President of the World Scleroderma Foundation said:

"As a Foundation, we strongly believed in this project for patients in order to highlight one of their main needs: protection from the cold. This campaign also reminds us how essential it is to support research, which has always benefited patients by helping them maintain their quality of life while offering hope for a better future."

 

The campaign is available on the Foundation’s social media channels and website, with the aim of raising awareness among a broader audience about a condition that remains largely unknown.