Writer-Director Michael Illick Arrives At Interrogate

Writer-Director Michael Illick Arrives At Interrogate

Jun. 22, 2022

Los Angeles and New York-based production company Interrogate adds Portland-based director Michael Illick to its roster. A longtime copywriter with a penchant for comedy and quick wit combined with a keen visual sensibility, Illick brings a truly original voice to Interrogate.

Michael Illick has worked at major agencies across the country, counting stints at BBDO, Wieden+Kennedy, Saatchi & Saatchi, 215 McCann, and Goodby, Silverstein & Partners among his accomplishments. Known for being a strong problem-solver as a writer and someone able to find the quick joke on-set to make everything sing, Illick found an affinity for the collaborative nature of directing once he moved behind the camera, discovering that he’s also a nurturer at heart.

So, what gets Illick excited?

“If anything, my agency background helps with selecting great work. When you come across something really simple and elegantly written, you just want to be a part of it. It’s rare to see in the business and it’s what I gravitate towards.”

 

Illick brings a built-in sense of empathy for the creative teams he works with, now in the role of director.

As he said: 

“I’ve had more things killed as a writer than as a director, so I have a deep understanding of what it took to get to that point, how many revisions and changes it’s undergone to get it as far as it’s gotten. I have a more educated sense of how to push the work in the best direction and the questions to ask, without exasperating everybody that much more.”

 

Whatever the brief, Illick always aims to create a world, as he has for clients ranging from Old Spice, Foot Locker, Oscar Meyer, Amazon, Verizon, Paypal and more. Whether it is a world rooted in reality or completely surreal - there is always depth, thoughtfulness, and humor.

One such example is Illick’s pharma-spot parody for POM Wonderful, featuring a man going about his daily life and thriving, despite being impaled by an animatronic dolphin. Created using a combination of VFX and puppetry, the completely bonkers ad displays Illick’s love for working with the more peripheral crew and craftspeople of the industry, such as animal handlers and puppeteers.

A man of many ideas (and the notebooks that contain them), Illick eventually hopes to stretch into animated work and television, even non-comedic work, so long as it is beautiful and smart. First, however, is creating more polished, laugh-out-loud-worthy advertising via Interrogate.

Of the signing, Executive Producer/Partner George Meeker said:

“As an ex-creative turned director, Michael intimately understands the process from both sides. Beyond that, he brings such a vibrant sense of humor to the worlds he creates, always adding something unique and surprising to the idea. Plus, as a human, he’s simply an all-around delight to talk to.”

 

Illick was immediately drawn to the quality of the Interrogate roster.

Illick enthuses:

“Already, the level of care, foresight and thoughtfulness I’ve received from George Meeker and [Managing Director/Founder] Jeff Miller feels fantastic. I’m unbelievably excited to work with them.”

Related News

Jun. 21, 2022

Director Ben Hoffman Reunites With Longtime Friends At Camp Lucky

Camp Lucky is excited to announce that Director Ben Hoffman has joined the company

Jun. 21, 2022

Cutters Detroit Proudly Names Ryann Harrison Its Newest Editor

Ryann joined Cutters Detroit as assistant editor in 2018

Jun. 20, 2022

Maximilian Schongen Appointed Inaugural Global Creative Lead Of Mediaplus Group

Mediaplus Group has appointed a creative lead with an international focus for the first time

Latest News

Jun. 24, 2022

Citroen Teases Elon Musk To Launch Its New AMI

A campaign created by Buzzman has been live on DOOH since 21 June and in the national press from 23 June

Jun. 24, 2022

Bank of Antandec CEO's Attempt To Teach Children About Money Confidence

In contrast to the Bank of Antandec's endeavours, Santander has teamed up with Twinkl one of the world’s largest online educational platforms