Yonder Media and All Response Media  Team Up for OnePlus

Yonder Media and All Response Media Team Up for OnePlus

Dec. 14, 2018

Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone.

Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics and North America as the brand continues its impressive global growth.

The OnePlus 6T, the new flagship replacing the acclaimed OnePlus 6, was launched on October 29 and one of the global launch campaigns was created by Yonder Media’s sister agency in The Beyond Collective, Above+Beyond. The 6T launch is the brand’s biggest to date, coinciding with the most widely available OnePlus device ever released.

Ed Cox, Founder at Yonder Media, said:

“OnePlus is a dynamic and exciting brand with an incredible connection to its fans. We all believe there’s more than one way to build a brand in today’s age of audience and we’re delighted to be working together.”


Nick Cudahy, Director at ARM, said:

“We are delighted to be part of the OnePlus journey as they are a truly innovative global brand, we look forward to delivering a fully integrated approach to media planning & execution, pivoted around the ARMalytics® platform.”


Adam Ferguson, Head of Marketing, Europe at OnePlus, said:

“As we continue to grow at speed, and consolidate our position in more markets, it’s essential that we have media partners like Yonder and ARM, who understand the OnePlus brand and can harness the power of our incredible community to maximise the potential of the momentum we’re experiencing.”

Related News

Mar. 18, 2019

Interrogate Partners with Award-winning Filmmaking Duo Jeff and Michael Zimbalist and All Rise Films

The brothers’ creative interests and career pursuits first aligned in 2004

Mar. 14, 2019

Michael Kutschinski joins Plan.Net in Hamburg

He is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg.

Mar. 11, 2019

Strike Anywhere Signs Director Malia James

Signing is first move by new managing director Victoria Guenier

Latest News

Mar. 25, 2019

The Gerety Awards Deadline of April 1st Is Fast Approaching

There are 10 executive judging sessions held around the world that will create the shortlist.

Mar. 25, 2019

Ad of the Day | Romance is back with another ad for Intermarche-C'est Magnifique

“C’est Magnifique” premiers on TV March 24th and March 27th in cinemas.