-196: Method in the Minus

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Alcoholic Ready To Drink (ARTD) brand –196 (pronounced minus one-nine-six) is launching its new distinctive and unexpected campaign from Droga5 London in Great Britain. The campaign leans into the brand’s Japanese roots as a scientist enters a battle of wits with a giant lemon man.

Credits

Advertising Agency:

Droga5, London. UK

Chief Creative Officer:

Shelley Smoler

Group Creative Director:

Martin Beswick

Creative Director:

Ed Redgrave

Art Director:

Florence Russell

Copywriter:

Alex Robson

Design Director:

Dan Roberts

Senior Designer:

Hannah Stewart

Designer:

Kateryna Kotikhina

Managing Director:

Heather Cuss

Group Account Director:

Knox Cassidy

Senior Account Manager:

Vanessa Pham

Senior Strategy Director:

Pete Heskett

Strategist:

Liv Francis-Cornibert

Head of Production:

Peter Montgomery

Producer:

Peter Montgomery

Assistant Producer:

Kate Shelley

Director :

Fatal Farm

Production Co :

Agile Films

Production Co Producer :

Laura Mival

Editor:

Saam Hodivala, Shift Post

Post Production:

Nineteen Twenty

Sound Design :

Sam Ashwell, 750mph

DoP :

Theodore Garland

Date:

October, 2024

Latest News

Sep. 03, 2026

Milk & Honey Films Signs Dylan Bradshaw to Global Commercial Roster

The Los Angeles-based director and winner of 2025 Crash the Super Bowl competition brings cinematic spectacle

Sep. 03, 2026

The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event

This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York