McDonald's: Descended from Greatness
Media Type:
TV
Country:
Industry:
McDonald's and Leo Burnett UK are celebrating the launch of the restaurant's new Mini Hash Browns by spotlighting the ‘family history’ of the much loved breakfast item, in the new integrated campaign "Descended from Greatness".
Credits
Advertising Agency:
Leo Burnett, London, UKCCO:
Mark ElwoodCreative Director:
James Hodson, Jason KeetCopywriter:
Lucy JonesArt Director:
Chaz MatherCreative Director Of Design:
Dave AllenDesign Director:
Phil BosherDesigner:
Georgia GlenMotion Designer:
Matt SlaterPlanner:
Ipeknaz Erel, Alexandra Arnold-Jones, Alisya RozhanBusiness Lead:
Layla PotterAgency Project Manager:
Simon JeromeAgency Content Producer:
Simon ManaContent Creative:
Rhianna PuddifantContent Editor:
Yoshi E.A.Content Production Director:
Yiani AndrikidisRadio Producer:
Adam FurmanMedia Buying Agency:
OMDDate:
October, 2024Ad of the day
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