Ad of the Day | Back Market: Sorry cats

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Electronics, Technology

Since its creation, Back Market has been working to change the way we consume and perceive tech products. In just a few years, the company has proven that economic profitability, hypergrowth and environmental commitment are not mutually exclusive. With this high-profile campaign, Back Market relies on entertainment and pop culture to talk to as many people as possible about refurbishing with a simple message: by buying or selling on Back Market, anyone can give new life to an electronic device. So, no offense to our friends the cats, but from now on they are not the only ones to have multiple lives.

Credits

Advertising Agency:

Buzzman, Paris, France

President and Executive Creative Director:

Georges Mohammed-Chérif

Vice – President:

Thomas Granger

Managing Director:

Julien Levilain

Creative Director:

Georges Mohammed-Chérif

Art Directors:

Yvonnick Le Bruchec, Thibault Picot

Copywriters:

Yvonnick Le Bruchec, Thibault Picot

Art Director Assistant:

Pierre-Marie Hascoet

Business Director:

Clément Chagnaud

Account Manager:

Sacha Hanras

Account Executive:

Célia Curcio

Head of Strategic Planning:

Clément Scherrer

Head of Social Media:

Julien Scaglione

Social Media Consultant:

Nadège Jourdan

Head of PR & Communication:

Amélie Juillet

PR & Communication Manager:

Paul Renaudineau

PR & Communication Assistants:

Anouck Vallez, Tifanny Boutih

Head of TV Production:

Vanessa Barbel

Producer:

Ayman Jaroudi

Print Producer:

Charlotte Chadeau

Print Producer Assistant:

Marine Sassi

Rights Manager:

Elise Exposito

Production Company:

Henry

Film Director:

Tom Kuntz

Producer:

Hugo Diaz

Post Production:

Mathematic Studio

Post Producer:

Renaud Coulon

Sound Production:

Schmooze

Photographer:

Marc Da Cuhna Lopez

Co-founder & Chief Creative Officer:

Vianney Vaute

Head of US Communication:

Alexander Wright

Head of UE Communication:

Donatienne Vaute

UE Communication Project Manager:

Lucile Dumeaux

Senior Communication Manager FR:

Nina Quellier

Communication Project Manager FR:

Diane Tamalet

Head of Communication SP:

Marta Castillo Sampedro

Head of Communication DE and AT:

Alexandra Brandt

Communications Project Manager Germany:

Yasemin Zühlsdorf

Date:

September, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth