Previous Case
Old Speckled Hen: Fox Of The World, 1
Next Case
Herta: Veggies, Like Kids Love Them, 5
Back Market: Hack Market
Media Type:
Film
Brand
Agency
Country:
Industry:
Back Market is a French startup that operates a marketplace of refurbished electronics devices in 16 countries. The company is valued at $5.7b .
The purchase of a refurbished smartphone saves 91% of CO2 emissions, 68800 liters of water, 129 grams of precious metal... But as the latest IPCC report also points out, there is an urgent need to act because in the tech industry alone, more than 1.5 billion new devices are manufactured each year, a figure that the planet can no longer keep up with.
On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device.
Credits
Advertising Agency:
Marcel, Paris , FranceCo-Chairmen:
Pascal Nessim, Charles Georges-PicotExecutive Creative Directors:
Gaëtan du Peloux, Youri GuerassimovCreative Director:
Clément SéchetManaging Director:
Benjamin TaïebAssociate Director:
Sébastien JauffretAccount Director:
Yani OukidCopywriting:
Aurel Cablan, Claudia Illan, Alexandre Dodille, Antonin JacquotArt Direction:
Hugo Wahledow, Céleste Nessim, Vincent BoursaudStrategy Lead:
Thomas CléretProject Manager:
Flavie ParizeSocial Media Manager:
Calliste GarrabosTraffic Creation:
Mélanie Coupey, Laurène AmetowogloEdit:
Julien HannedoucheMotion:
Julien Taillez, Vincent IweinsMarcel Tech:
Christophe Serret, Edouard Danesse, Lotfi HarrabiDate:
April, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Cut+Run Welcomes Christjan Jordan as Editor Partner
Christjan joins the Cut+Run leadership team that includes Managing Partners Amburr Farls and Lauren Hertzberg
Nov. 03, 2026
TUX Creative House Adds 19 to its Roster Across Montreal and Los Angeles
New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench