Ad of the Day | Barilla: Masterbrand

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

Before the green lights turned on and the engines roared down the straights, a different kind of ritual was quietly taking shape in the racing paddocks of the 1970s. Not exactly what you'd expect in the adrenaline-fueled world of Formula 1. But hidden behind the scenes, away from the glare of the cameras, something beautiful was quietly happening. And it all began with a man nicknamed Pasticcino.

Credits

Advertising Agency:

LePub

Date:

August, 2025

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