Barilla: Passtaword, 3
Media Type:
Print
Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words. On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases. It's more than a password: it's a PASSTAWORD.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Alessandro SciarpellettiExecutive Creative Production Director:
Daniele PiazzaCreative Directors:
Stefano Cucinotta, Andrea FumagalliCreative Supervisor:
Alberto MoraSenior Art Director:
Camillo AddisEditorial Director:
Giuseppe SchiavoneEditor:
Carlotta MissagliaWriter:
Francesca StellutiHead of Client Services:
Miguel LimaSenior Account Director:
Paola TonettiSenior Account Executive:
Francesca RutiglianoAccount manager:
Nicole MattuzziAccount Executive:
Andrea GoriDate:
May, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till