Ad of the Day | Citroen: Ami Wanna Play
Media Type:
TV
Brand
Agency
Country:
Industry:
In a world where cars too often embody status or routine, the new Citroën Ami offers a completely different vision. Compact, electric, and with a strong personality, it boldly reinvents everyday mobility. And how do you unveil a vehicle that breaks all the rules? By breaking the rules of car advertising!
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Stephane XiberrasCreative Director:
Nicholas BakshiCopywriter:
Julia HeydemannArt Director:
Rayhaan KhodabuxCreative Producer:
Magalie DauleuDirector:
Torben KjelstrupProduction Company:
SOLDATSDate:
June, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group