Ad of the Day | O Boticario: Plans
Media Type:
Film
Brand
Agency
Country:
Industry:
Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty conceiving. In a world with little readily available information, restricted access to treatment, and persistent silence around the process of attempting pregnancy, people from all sorts of backgrounds and family arrangements share the same story – the desire to become mothers. In light of this still under-discussed issue, O Boticário, a Brazilian cosmetics company, is addressing the journey of hopeful mothers in its 2025 Mother’s Day campaign.
Credits
Advertising Agency:
Almap BBDO, BrazilPresident and CEO:
Filipe BartholomeuCCO:
PernilCreative Consultant:
Becky KorichClient Services:
Camilla Massari, Andressa Duo, Vivianne Santos, Thais Guarlotti, Julia Vasconcelos, Jose Henrique PereiraCSO:
Joao Gabriel FernandesPlanning:
Daniela Ferrari, Julia Martins, Giovanna SchiavonDate:
May, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality
Sep. 23, 2026
Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow
The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth