Ad of the Day | Roche Bobois: The Elevator
Media Type:
TV
Brand
Agency
Country:
Industry:
France's leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products.
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Jean-Patrick Spitz, Vittorio Lucchini Gilera, Laurene Delaunet-LalesExecutive Creative Director:
Antoine ChoqueArt Director:
Francis De LigtCopywriter:
Nathalie DupontStrategic Planner:
Etienne De LaharpeTV Producer:
David GreenProduction Company:
75 ProductionDirector:
Dean AlexanderDirector of Photography:
Axel CosnefroyProducer:
Delphine GuerinProduction Director:
Christophe NaderHead Decorator:
Renaud DeschampsPost Producer:
Anne SegrettinMusic Creative Director:
Adam GhoubaliMusic Supervisor:
Seril FarranDate:
January, 2025
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