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SAFE Project: The Snowball
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Health New York, an IPG Health company, and SafeProject have joined forces to create "The Snowball," a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
Credits
Advertising Agency:
FCB Health New York, an IPG Health companyCCO:
Kathleen NandaEVP, Group Creative Director/Head of Art/Art Director:
Erico BragaEVP, Group Creative Director/ Art Director:
Fabio RodriguesSVP Creative Director/Copywriter:
Roberto VilhenaVP, Creative Director/Art Director:
Bob BuzasVP, Creative Director/Copywriter:
Andy GoodmanSVP, Group Executive Producer:
Rebecca BinderDirector, Print Production:
John SantangeloPrint Production Supervisor:
Reid ThomasDate:
January, 2025
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