Ad of the Day | Sweaty Betty: Wear the Damn Shorts

9.6

Media Type:

TV TV

Brand

brand

Agency

agency
Sweaty Betty, the pioneering female founded activewear brand has launched a new, bold and powerful iteration of their ‘Wear the Damn Shorts’ campaign. Designed to encourage women to embrace their natural bodies and confidently wear shorts, this new instalment is an ode to legs, in all their glory.

Credits

Advertising Agency:

Havas London

Chief Creative Officer:

Vicki Maguire

Creative Partner:

Nathalie Gordon

Creative Director:

Amy Fasey

Creative Directors:

Ben Brazier, Johnny Ruthven

Business Director:

Alice Poole

Account Manager:

Kezia Claydon

Head of Production:

Lou Bonnar

Production Lead:

Sarah Cowen

Creative producer (print):

Janet Berry

Chief Design Officer:

Lorenzo Fruzza

Designers:

Sarah Butler, Darta Losane, Sam Adams

Media agency:

Havas Media UK

Client Director:

Sam May

Account Director:

Hannah Catley

Account Manager:

Daisy Dunbar

Account Executive:

Theo Colvin

Production company:

Hungry Man

Director:

RIOT (Amy Fasey & Nathalie Gordon)

Managing Partner:

Matt Buels

Executive Producer:

Jo Maitland-Robinson

Producer:

Lucy Draper

DoP:

Theo Tennant

Editor:

Navid Khayati-Daryan

Grade:

Alexandre Nerzic

Grade Assist:

Zoe Francis

Flame:

Tim Davies

Sound:

Dave Robinson

Transfer:

Eoin O'Hagan

Producer:

Andy Salem

Music Agency:

Sizzer

Composer:

Yannick Verhoeven

Arranger:

Mohammed Alitou

Music Producer:

Mees Van der velde

Senior Music Supervisor:

Nick Doering

Executive Music Supervisor:

Sander van Maarschalkerweerd

Date:

May, 2025

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group