Ad of the Day | Vanish: The Bully Monster

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

Vanish, the global brand leader in stain remover, presents an emotional short film that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. The film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.

Credits

Advertising Agency:

BETC Havas

CCO:

Erh Ray

VP Creative Directors:

Alexandre Vilela, Sophie Schonburg

Creative Directors:

Juliano Almeida, Paula Junqueira

Creative Team:

Adriana Martins, Ricardo Montes, Maria Clara Cardao, Vinícius Oliveira, Marconi Filho, Kayna Michelin

Brands & Business:

Andre Gomes, Paula Basso, Debora Bettoni, Vitoria Favaron, Gustavo Sampaio

Media:

Erika Cabral, Gabriel Roveri, Guilherme Cesca, Leticia Gonzalez, Jessica Aono, Mateus Dias, Thiago Gama, Alexandre Ventura

Strategy:

Irina Didier, Nadia Cardoso, Bruno Souza

Content:

Irina Didier, Natalia Moreno, Gabrielly Simiao

Audiovisual Production:

Ana Casagrande, Bia Basilio, Priscila Moscovich, Paula Ferrari

Production Company:

Lobo

Directors:

Gabriel Nóbrega, Pedro Conti

New Business Director:

Luiz Braga

Project Director:

Márcia Guimarães

Project Managers:

Rubia Elias, Carolina Gorga

Editing:

Eduardo Silva

Motion Graphics:

Luiz Ferreira

Compositing:

Diogo Girondi, José Eduardo Ambrósio

Color Grading:

Letícia Blanco

Finalization:

Eduardo Silva, Ricardo Vaz

Post-Production Coordination:

Tatiana Caparelli

Team Coordination:

Rosangela Gomes, Ana Mendes, Nathaly Lopes

Editing Assistants:

Fábio Augusto, Isabela Balbo, Marcos Tavares

Content Strategy:

Mat Rodrigues

Animatic:

Márcio Guerra

2D Concepts:

Marcos Felix, João Capoulade, Ivan Freire

2D Props:

Wilson Panassi, Rafael Fernandes

Game Development:

Diogo Kalil

3D Team Coordination:

Ana Mendes

3D Coordinators:

Franck Falgueyrac, Diego Esteves

Lead 3D Modeler:

Tiago Mesquita

3D Modelers:

Tiago Mesquita, Diego Esteves, Lucas Lira, Natan Zuanaci, Natan Ernani

Lead Rigging:

Rafael Dias

Rigging Team:

Rafael Dias, Rafael Shiva, Gabriel Nakata

Lead Animation:

Larissa Paz, Michael Maron

Animation Team:

Larissa Paz, Camila Silva, Camila Fazolin, André Lorenzini, Mendel Mendes, Michael Maron, Fabiano Gama, Chan Tong

Rendering:

Diego Esteves, Mauricio Pirillo

Matte Painting:

Ricardo Riamonde

Lead Simulation:

Luiz Duarte

Simulation Team:

Luiz Duarte, Eduardo Dutra

LookDev:

Diego Esteves, Tiago Mesquita, Lucas Lira, Mauricio Pirillo

Sound Production Company:

DaHouse Audio

Composers:

Lucas Mayer, Silvinho Erné

Music Producers:

Lucas Mayer, Silvinho Erne

Mix & Sound Design:

Lucas Mayer, Rodrigo Deltoro

Executive Production:

Lucas Mayer, Andrea Oliveira, Carol Masseti

Date:

February, 2025

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Billion Dollar Boy Group Acquires Creator Authority, Building The Global Leader in B2B Creator Marketing

Oct. 14, 2026

Billion Dollar Boy Group Acquires Creator Authority, Building The Global Leader in B2B Creator Marketing

Following the acquisition, BDB Group global revenue is forecast to exceed $100m in 2027

Yoto Unveils New Global Brand Platform "It's a Listening Thing" with Akcelo

Oct. 14, 2026

Yoto Unveils New Global Brand Platform "It's a Listening Thing" with Akcelo

The integrated campaign is Akcelo’s first for Yoto since being appointed global agency of record in June 2026