Vanish: #ReSkinChallenge
Media Type:
Online
Brand
Agency
Country:
Industry:
Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and streamers to expand its #ReWear message into the world of gaming – hacking the virtual ‘fast fashion’ trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences.
Credits
Advertising Agency:
Havas London, UKDate:
February, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till