Ad of the Day | Yves Saint Laurent: Y Fragrance
Media Type:
Film
An image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version "Are You Gonna Go My Way", was recorded especially for the new campaign by Lenny Kravitz – a legendary song, reinvented.
Credits
Advertising Agency:
BETC Etoile Rouge, Paris, FranceAgency Managers:
Delphine de Canecaude, Fanny Fragu, Julia SchenckExecutive Creative Director:
Florence BellissonAssociative Creative Director:
Fanny BurattoArt Director:
Julie RichardTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliTV Producer:
Fabrice BrovelliProduction Company:
PhantasmDirector:
Jessy MoussalemSound Company:
GumDate:
May, 2022More from Yves Saint Laurent
YSL: MYSLF x Austin Butler
0.0
Yves Saint Laurent: Libre
0.0
Yves Saint Laurent: L'Homme
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group