Ad of the Day | Yves Saint Laurent: Y Fragrance

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

An image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version "Are You Gonna Go My Way", was recorded especially for the new campaign by Lenny Kravitz – a legendary song, reinvented.

Credits

Advertising Agency:

BETC Etoile Rouge, Paris, France

Agency Managers:

Delphine de Canecaude, Fanny Fragu, Julia Schenck

Executive Creative Director:

Florence Bellisson

Associative Creative Director:

Fanny Buratto

Art Director:

Julie Richard

Traffic Manager:

Letizia Felici

Art Buyer:

Isabelle Mocq-Orain

Creative Music Supervisor:

Adam Ghoubali

TV Producer:

Fabrice Brovelli

Production Company:

Phantasm

Director:

Jessy Moussalem

Sound Company:

Gum

Date:

May, 2022

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group