Yves Saint Laurent: Libre
Media Type:
Film
Brand
Agency
Country:
Industry:
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent
Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Delphine de Canecaude, Maud Lambert, Mathilde Durillon, Julia SchenkExecutive Creative Director:
Florence BellissonAssociate Creative Directors:
François Pannelier, Adrien TourneuxArt Director:
Jean-Charles GuilletMusic Creative Directors:
Adam Ghoubali, Leo CopetTraffic Manager:
Letizia FeliciTV Producer:
Fabrice BrovelliProduction Company:
Iconoclast TVDirector:
Jenn NkiruSound Companies:
Benzeme, GumArt Buyer:
Isabelle MocqPhotographer:
Tyler MitchellDate:
September, 2022More from Yves Saint Laurent
YSL: MYSLF x Austin Butler
0.0
Ad of the Day | Yves Saint Laurent: Y Fragrance
9.0
Yves Saint Laurent: L'Homme
9.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Cut+Run Welcomes Christjan Jordan as Editor Partner
Christjan joins the Cut+Run leadership team that includes Managing Partners Amburr Farls and Lauren Hertzberg
Nov. 03, 2026
TUX Creative House Adds 19 to its Roster Across Montreal and Los Angeles
New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench