Alfa Romeo: Dear Predictable

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan. Giulia has found her true love - a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.

Credits

Advertising Agency:

The Richards Group, USA

Agency Producer:

Jenny Wolk

Creative Group Head/Writer:

Julia Melle

reative Group Head/Art Director:

Terence Reynolds

Editor:

Dean Pelton

Assistants:

Jose Michelena, Chris Morey, Andrea Norby, Mark Scott

Audio Engineer:

Russell Smith

Sound Design Support:

Nick Patronella, Chris Walker

Online/efx:

Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey Waldrip

Executive Producer:

Mary Alice Butler

Date:

February, 2017

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