Bai: Justin Timberlake
Media Type:
TV
Brand
Country:
Industry:
Justin Timberlake is the star of a new Super Bowl commercial for the beverage brand Bai. In the ad, he sits across from Christopher Walken. The acting legend slowly and dramatically recites the lyrics to the *NSYNC track “Bye Bye Bye.” (See, because the word “bye” sounds like “Bai.”) Check out the ad below. Timberlake is an investor in the company and also serves as its “chief flavor officer,” which sounds like a delicious job.
Credits
Advertising Agency:
Bai Brand Experience Group,USAChief Creative Officer:
Chad PortasChief Flavor Officer:
Justin TimberlakeChief Marketing Officer:
Michael SimonVP, Brand Communications:
Alana RadminDirector of Marketing Delivery:
Sharon ChabotCreative Directors:
Joshua Bean, Nick NelsonCopywriter:
Trevor O'Brien JonesProduction:
SuperPrimeDirector:
Hamish RothwellExecutive Producer:
Rebecca SkinnerLine Producer:
William GreenDirector of Photography:
Joost van GelderEditorial:
Work EditorialEditor:
Stewart ReevesExecutive Producer:
Marlo BairdAssistant Editor:
Erik Vogt-NilsenProducer:
Brandee ProbascoColorist:
Tom PooleAssistant Colorist:
Jenny MontgomeryExecutive Producer:
Angela LupoProducer:
Clare MovshonProducer:
Anna KravtsovFlame Artist:
Randie SwanbergMix & Sound:
Heard CitySound Designer:
Dan FlosdorfBuying Agency:
MAXUSChief Executive Officer:
Ben WeissDate:
February, 2017
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