Amnesty International : True Love Does Not Kill
Media Type:
Ambient
Brand
Agency
Country:
Industry:
In order to raise awareness about femicides and the causes that produce them, Amnesty International and the agency creatively led by Mauricio Fernandez Maldonado, issued warning messages using the city's graffiti. The campaign "True love does not kill" is an innovative and simple idea, which uses more than 450 graffiti in the city to alert women and raise awareness of the reality of Peru, a country where femicides are growing year by year.
Credits
Advertising Agency:
Havas Group PeruChief Creative Officer:
Mauricio Fernández MaldonadoCreative Director:
Moises UrrutiaArt Director:
Luis RiosCopywriter:
Juan Carlos GallardoEditor:
Roy Joaquin, Eduardo Del PortalAudio House:
MergeDate:
May, 2023More from Amnesty International
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